Effects of Official Sports Sponsorship on Firm Market Liquidity and Risk

“A General Framework for Sports and Sports-Related Purchases”

“Do Long-Term Sponsorships Create Long-Term Value? The Role of Relationships and Relationship Maintenance in Sponsorships”

“To Renew or Not to Renew? The Financial Impact of Renewal Decisions in Ongoing Sponsorship Relationships”

“Understanding Digital Natives”

Marketing-Finance Interface (e.g., marketing actions and their effects on Shareholder Wealth, measuring the effects of competition on market share) Marketing Strategy (e.g., sponsorship, competition, market orientation, resource advantage theory) Sports Marketing (e.g., sponsorship, events, sport fandom) Marketing and the Brain (e.g., non-invasive measurement techniques, brain structure and learning)

Digital Native or Digital Immigrant? Using Intraorganizational Resources to Develop Technological Competence of Older Employees - Development and Learning in Organizations 2017

Hold Em' or Fold Em’: Investor Reaction Following The Adoption Of Anti-Internet Gaming Legislation - Journal of Management and Marketing Research 2014

Elvis: Dead and Loving It - The Influence of Attraction, Nostalgia, and Risk in Dead Celebrity Attitude Formation - Journal of Management and Marketing Research 2010

The impact of meaningful female-to-female interaction and dialogue on motion picture box-office performance and critical ratings - Marketing Letters

Do Investors Prefer New or Existing Advertising Relationships? Evidence from Advertising Interorganizational Relationship Formation and Maintenance on Shareholder Value - Journal of Marketing Theory and Practice 2018

Cause-related Marketing and Shareholder Wealth

A Neuromarketer's Primer on Dopamine: Research Propositions for Dopaminergic System Activation - Journal of Business Research

The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions - Journal of Marketing Management 2016

Consumer, Investor, and Combined Reactions Following Product-Harm Crises - Journal of Management Research 2015

“Sponsorship and Shareholder Value: A Reexamination and Extension” - Journal of Business Research 2013

Understanding Hispanic environmental attitudes and recycling behaviors - Competition Forum 2011

“Alternative Measures of Price Perceptions: Implications for Service Evaluation Models" - Services Marketing Quarterly 2010

Investor- and consumer-based responses to the world-wide Toyota recall: implications for managers and investors

Summer Research Grant

Effects of Renewal Announcements on Shareholder Wealth

The Role of the Investor in Financial Product Consumption

Evaluation of Firm Advertising Expenditures: Examination of Investor and Consumer Responses