Digital Native or Digital Immigrant? Using Intraorganizational Resources to Develop Technological Competence of Older Employees - Development and Learning in Organizations 2017
Hold Em' or Fold Em’: Investor Reaction Following The Adoption Of Anti-Internet Gaming Legislation - Journal of Management and Marketing Research 2014
Elvis: Dead and Loving It - The Influence of Attraction, Nostalgia, and Risk in Dead Celebrity Attitude Formation - Journal of Management and Marketing Research 2010
The impact of meaningful female-to-female interaction and dialogue on motion picture box-office performance and critical ratings - Marketing Letters
Do Investors Prefer New or Existing Advertising Relationships? Evidence from Advertising Interorganizational Relationship Formation and Maintenance on Shareholder Value - Journal of Marketing Theory and Practice 2018
Cause-related Marketing and Shareholder Wealth
A Neuromarketer's Primer on Dopamine: Research Propositions for Dopaminergic System Activation - Journal of Business Research
The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions - Journal of Marketing Management 2016
Consumer, Investor, and Combined Reactions Following Product-Harm Crises - Journal of Management Research 2015
“Sponsorship and Shareholder Value: A Reexamination and Extension” - Journal of Business Research 2013
Understanding Hispanic environmental attitudes and recycling behaviors - Competition Forum 2011
“Alternative Measures of Price Perceptions: Implications for Service Evaluation Models" - Services Marketing Quarterly 2010
Investor- and consumer-based responses to the world-wide Toyota recall: implications for managers and investors
Summer Research Grant
Effects of Renewal Announcements on Shareholder Wealth
The Role of the Investor in Financial Product Consumption
Evaluation of Firm Advertising Expenditures: Examination of Investor and Consumer Responses
Distinguished Teacher of the Year - Texas A&M International University - 09-01-2017
Corazon de Tejas - Plata (Silver) - United Way - 08-01-2016
Corazon de Tejas - Bronce (Bronze) - United Way - 08-01-2015
Nominated for Teacher of the Year - A.R. Sanchez, Jr. School of Business - 03-01-2015
Outstanding Reviewer of the Year - Journal of Marketing Theory and Practice - 11-07-2014
Corazon de Tejas - Bronce (Bronze) - United Way - 08-01-2014
Nominated for Teacher of the Year - A.R. Sanchez, Jr. School of Business - 03-01-2014
Outstanding Paper in Track - Institute for Business and Finance Research - 01-04-2010
3rd Annual Southeast Marketing Doctoral Symposium Participant - University of Alabama - 01-01-2009
2nd Annual Southeast Marketing Doctoral Symposium Participant - Mississippi State University - 01-01-2008
8th Annual Doctoral Student Symposium - American Marketing Association - 01-01-2008